Hello! My Name Is Avi Silverberg! I'm The Founder of Powerlifting Technique.


I’ve dedicated myself to the world of powerlifting for the past 15 years.  I started this website because I was frustrated with the quality of content that existed on the internet around powerlifting, strength training, and gym topics broadly.  

The goal of this website is to provide the World’s most helpful content when it comes to powerlifting and getting stronger.   Our team is compromised of top athletes and coaches in powerlifting who are experts in what they do. If you have a specific question that we haven’t answered in one of our articles, please contact us and we’ll either answer you directly or write an article addressing it. 


My ‘claim to fame’ in powerlifting was always my bench press, with the highest achievement being competing at the World Bench Press Championships on three occasions, and winning a bronze medal in 2010.

As a coach, I’ve been the Head Coach for Team Canada Powerlifting through 8 World Championships, coaching over 3000 attempts in international competition, and leading Team Canada from consistently placing 30th in the World to top 3. Through that time, I’ve coached athletes to achieving National titles and World Records.

I graduated with a Master of Science degree in Kinesiology at the University of Victoria, with a specific research focus in sport science and coaching.   Through PowerliftingTechnique.com I hope to share with you everything I’ve learned in powerlifting and strength training broadly.


Our team of writers include some of the World’s top minds in strength training and powerlifting.  We’re made up of World Champion powerlifters, National team coaches, therapists and scientists.  Together, we bring a wide range of experience to our site through the content we develop.  



Clifton Pho’s most notable achievement is winning the 2017 IPF Classic World Championships in the Junior 66kg class whilst setting an Open World Record Deadlift.  He graduated with a Bachelors of Science degree in Kinesiology and is currently pursuing a Doctor of Chiropractic.  You can connect with him on Instagram or LinkedIn.  



Chris Fudge Powerliftingtechnique.com

Chris Fudge has over 20,000 hours of high level coaching experience.  He has worked with powerlifters, award winning fitness models, and professional athletes.  He has been awarded Personal Trainer of The Year across Canada, and is a nationally ranked powerlifter.  You can connect with him on Instagram or LinkedIn.  



Dr. Megan Bryanton is a human performance scientist specializing in biomechanics as applied to strength and conditioning.  Megan received her PhD in human Kinetics from the University of Ottawa (2016).  In addition to being a certified strength and Conditioning Specialist (CSCS), her research area explored how limiting muscle groups should be addressed in training.  Megan formerly competed at the international level as a powerlifter and owns Kinetic Advantage Consulting.  You can connect with her on Instagram or LinkedIn



Steve Denovi has 10+ years of experience working with clientele from all walks of life and currently specializes in working with powerlifters and their pursuit of strength.  He has his MBA in Marketing but found himself after college following his passion within the fitness industry.  Steve now coaches athletes all across the USA and takes a special interest in helping to mentor new coaches and providing content to help educate the strength community. You can connect with him on Instagram or LinkedIn

Kent Nilson


Kent Nilson is an online strength coach, residing in Calgary, Alberta, Canada.  He is a Certified Personal Trainer through the Canadian Society for Exercise Physiology. When he’s not training, coaching, or volunteering at powerlifting meets, you’ll find Kent drinking coffee or enjoying his next eggs benedict.  Connect with him on FacebookInstagram, or LinkedIn.

Norman Cheung


Norman Cheung is a powerlifting coach and an accredited strength and conditioning coach under the UKSCA. He has been coaching powerlifting since 2012 and has been an IPF Team GB coach since 2016. Along side coaching, he takes interest in helping powerlifters take their first step into coaching. He currently runs his coaching services at Strong Ambition Coaching.  You can connect with him on Instagram.


Social Media Manager

Maggie Morgan competed at the 2016 IPF Classic World Championships as a 63kg junior, placing 6th in her class.  Along with her experience in powerlifting and education in nutrition, she has specialized in nutrition coaching for strength athletes.  Maggie is our Video Editor and Social Media Manager.  You can connect with Maggie on Instagram or LinkedIn.    

Wilson Julianes

Content Manager

Wilson Julianes is our Content Manager, who works with writers to get their article published on our website.  He edits, formats, creates images for each article, and is an expert in everything Wordpress.  Wilson also creates the categories on our website, which helps readers find the information they’re looking for. 

Want to write for us?

We have a growing team of experts who contribute to our blog.  They offer a wide range of experience and professional advice, ranging from World Champion powerlifters to top strength coaches.  If you have unique experience in powerlifting and would like to write for PowerliftingTechnique.com, please send us a mesasge.  

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