A Video Course Taught by Avi Silverberg, Head Coach, Team Canada Powerlifting

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The Strongest Powerlifters Don’t Always Win

Let me tell you something that not everyone will agree with…

The strongest powerlifters don’t always win.  

Even though powerlifting is a game of lifting as much weight as possible…

I’ve seen countless times while coaching at the World Championships that the strongest powerlifters on paper aren’t the ones who stand on top of the podium at the end of the day. 

This is because there are so many factors that go into a successful game day performance. 

And missing lifts can happen for any number of reasons…

  • Did you cut too much weight?  
  • Did you overtrain during your peaking cycle? 
  • Did you accurately time your warm-ups? 
  • Did you select the right attempts that reflect your training progress? 

This is why you need to have a comprehensive game-day strategy.

Physical strength is only one part of your game-day strategy

Many powerlifters think they just need to get stronger to be successful on the platform. 

This couldn’t be further from the truth.

Training will get you physically strong, but strength alone doesn’t let you realize your potential. 

For example…

  • Do you get nervous? 
  • Do you know how to leverage every possible rule in the rulebook to your advantage? 
  • Do you know how to modify your warm-ups if you don’t have as much time as you thought? 
  • Do you know when you should or shouldn’t go up in weight after missing an attempt?  
  • Do you know how to adjust your attempt selection in the heat of the moment?
  • Do you know how to take into account the tactics used by other coaches and athletes who want to beat you?

Having a complete game-day strategy involves not just knowing your physical strength…

But mastering the mental and tactical sides of the sport as well.  

This is what the best powerlifters in the world have figured out.  

And, it’s how you win powerlifting competitions.

Introducing Game Day For Powerlifting: The Only Online Course For Powerlifters To Learn About How To Maximize Their Game Day Results & Beat Their Competitors

Having coached over 100 National-level powerlifters and serving as Team Canada’s Head Powerlifting Coach, I’m painfully aware of the demand for proper game-day strategies. 

Lifters put in all of the hard work training for a competition, and then fail to understand the variables within the competition that let them compete at the highest levels. 

Athletes and coaches alike have an insatiable thirst for knowledge and can spend hours talking about how to optimize every little part of their technique or programming.  


They don’t bring that same level of attention to detail around game-day strategy.  

Unfortunately, the only way that you can currently learn about game-day strategy is by going head-to-head with another athlete, and then having to figure it out as you’re competing.  This is like being sent to war and then having to figure out how to use a gun when you’re already in battle.


With this online course, you’ll learn everything you need to know to be successful on game day.  

I’ll walk you through step-by-step  how I’ve managed every aspect of the game day environment to create World Champions.

An Effective Powerlifting Game Day Strategy

Maximizing game day success relies on: 

– An attempt selection strategy that goes beyond just what you ‘want to lift’Sure, you may want to lift a specific number, but identifying whether you should go for it or not should be based on certain meet variables.

– Putting together a plan that is based on clearly defined goalsYour attempt selection strategy will be VERY different depending on whether you want to make the podium versus simply setting some personal best numbers.

– Understanding each element of the competition.  In order to put up successful numbers on the platform, you need to have a successful weigh-in and warm-up process.

– Having a holistic processQuick hacks and general frameworks don’t work, not if you want to beat your competition.

– Having a contingency plan when things don’t go your way.  If you plan your game day strategy around the ‘perfect scenario’, you are setting yourself up for failure. You need to have plans in place for when things go wrong.

– Mastering your mental energy.  Powerlifting competitions are mentally taxing.  You need to learn how to manage your mental energy so you’re in the right frame of mind to perform at your best when it matters the most.

– Knowing how to read a live scoresheet.  If you’re battling other athletes within a few kilos, you need to select attempts based on the dynamics of the scoresheet, not how much weight you think you can lift.

What You Get

27 video lessons across 4 modules going deep into the theory and practice of game day strategy (11 hours of total instruction)

6 over-the-shoulder case studies of live-scoresheets where we analyze how lifters beat out their competition and why certain attempt selection decisions were made.

Instructions on how to control every aspect of your environment, from weighing in, warming up, and competing.

Stories from past World Championships that serve as strong examples for why or why you should not implement a specific competition strategy.

Private Facebook community to connect with other powerlifters and top-level coaches.

A deep dive into the powerlifting rules that impact attempt selection and how you can manipulate them to your advantage.

Unlimited and instant lifetime access to all the course resources.

Plus The Following Bonuses….

  • Bonus #1:   A 30-minute lesson from Leanna Carr, a Mental Performance Coach, who will provide tools and strategies to manage your emotions on game day, including how to get ‘hyped up’ for a big lift and how to cope with missing a lift.
  • Bonus #2:  A 60-minute lesson from Matt Gary, Former USA Powerlifting Head Coach, who will discuss the statistics behind attempt selection strategy, and how you can optimize your performance to go 9-for-9

Course fees in USD

A Taste Of What You’ll Learn In Pursuit Of Strength

I start by teaching you the game-day basics and then ramp-up your knowledge to be able to understand advanced strategies that will aid you in higher levels of competition.

  • My tips for lifting in a 1, 2, or 3 flight session 
  • How I use the referees and other volunteers to my advantage 
  • How I time warm-ups properly and how I modify them based on meet day factors (plus why I never let any of my athletes take warm-ups after the change deadline even when it might make sense to do so)
  • 1 clever hack to be able to change opening attempts after the change deadline
  • Why I believe the second attempt to be the most important attempt in any scenario
  • How to assess performance based on training evidence vs competition evidence
  • 3 reasons why it might make sense to research your competitors 
  • How missing an attempt should impact the rest of your game-day strategy 
  • How to use your third attempt deadlift changes to trick your competitors into doing something that’s outside their reach
  • My “walk and talk” method for managing stress 
  • How to increase your chance of overturning an attempt with the jury 
  • My 1 strategy on moving into position even when you’re out of position based on lot number
  • Why I think athletes should have two coaches on game day and what their roles should be
  • How to select your attempts if you’re going head-to-head with 2, 3, or 4 competitors (not just one).  
  • How to use the ‘chip’ to your advantage
  • The reasons why you need to always know the prognosis

Apply The Theory Faster

I’ve spent the last year recording live game day scoresheets. 

The scoresheet is a critical part of learning game-day strategy, and it’s something you don’t get while watching the competition replay.

When you watch a live score-sheet, you get to see the attempts as they’re happening, and how it impacts who lifts first, who moves in or out of position, and how to ‘run the math’ to beat your competitors.   

This is why I’ve included case studies from:

1.  2019 IPF World Powerlifting Championships – 47KG Open Category: Teaching you how you can go from 5th to 3rd with the right deadlift attempt selection strategy. 

2. 2019 IPF World Powerlifting Championships – 72KG Junior Category Teaching you what NOT to do when going for a record, and how to come out on top when you’re battling 4 other lifters for the podium.  

3. 2019 IPF World Powerlifting Championships – 63KG Junior Category: Teaching you why you can NEVER count anybody out, even when you think they have no chance.

4. 2019 CPU Nationals – 84KG M3 CategoryTeaching you why increasing your opener has amazing benefits.  

5. 2020 CPU Nationals – 105KG Equpped Category: Teaching you how to do ‘quick math’ to outsmart your competition and what to do when you miss an attempt to still stay in the game.

Case Study Example (15-MIN)

Course fees in USD

Your Instructors In-Game Day Powerlifting Strategy

Avi Silverberg

Most people know me as Team Canada’s powerlifting coach, but I spent years competing – 11 National Championships and 3 World Bench Press Championships – before moving into coaching.

Those were eventful years: 

  • I grabbed a World Bronze bench press medal
  • Broke the National Equipped Bench Press record in the 120kg / 264lbs weight class (lifting 300kg/661lbs)
  • Competed at the Arnold Sport Festival four times
  • And still rank 5th on the all-time Canadian Bench Press rankings

But for the past 10 years, I’ve been helping powerlifters like you hone their performance at the highest level. 

Over 100 National-level powerlifters have worked with me, and I’ve served as the Head Coach for Team Canada Powerlifting at eight events since 2012.

Leanna Carr

Leanna holds a Masters degree in Sport-Exercise Psychology. She is currently working toward her PhD in psychophysiology, which is the study of how physiology connects with psychological processes.

Leanna is a strength and conditioning/mental performance coach and works with athletes competing in Olympic weightlifting, powerlifting, and bodybuilding. She places a high value on strategies rooted in scientific principles, but also acknowledges the importance of anecdotal and individual experience.

Outside of work and study, Leanna is a nationally-ranked USA Powerlifting competitor and has competed at the Arnold Sports Festival in the 63kg class.

Matt Gary

Matt Gary will be instructing you on how to optimize your performance to go 9-for-9.  

Matt is a 25-year veteran of competitive powerlifting. He is a USAPL Senior International Coach and has coached at the highest levels in powerlifting both as an assistant and head coach on the USAPL Men and Women’s Open National Teams since 2003. 

Matt was also the head coach of the USA Men’s Team at the 2009 World Games in Kaohsiung, Taiwan.  In 2012, Matt was named the USAPL Coach of the Year and is currently the Coaching Education Director.

What Other Powerlifters Are Saying...

As powerlifters, we soon come to realize the vital importance of an intelligent game day strategy. It is a timeless tale to see lifters progress ‘on paper’ while peaking for a competition, setting gym PRs along the way, only to have all of the hard work squandered when it mattered the most. What happened? Some commonalities tend to expose themselves, such as over-training during the peak, failure to adequately time warm-ups, and poor attempt selection strategy. This is by no means an exhaustive nor determinative list; however, these are a few noticeable errors that can greatly affect performance. Avi Silverberg is someone who takes all of these factors into consideration, along with a multitude of others, when working with his athletes. Avi handled my numbers at the 2014 IPF world championships, where I was fortunate enough to win a world title. I can vividly remember the precision in Avi’s attempt selection and how impressed I was with it. He would also make sure that all of my warm-ups were timed and loaded correctly, so all I had to do was go have fun and hit the lifts. The simple things really can go along way during competition. This powerlifting course is loaded with well-researched, high-quality content. Avi is in the constant pursuit of furthering his knowledge and will pass years of practical and academic experience along to the audience, for a fraction of the cost. Best of luck in your own goals, both in and out of the gym.
Josh Hancott
2014 Junior World Champion
There is a difference between a great handler, a great coach, and a great meet day coach. If you are extremely lucky you will have all 3 in the person you have holding your attempt cards on meet day. I was lucky enough to have Avi coach me at my first worlds and his experience and expertise led me to the podium. Knowing how to view warm ups, make choices based on those warm ups, give coaching cues and cheerlead are only one aspect of meet day coaching. Really knowing the game is the second. I feel most coaches miss the second aspect completely. Good meet day coaching comes with experience and a complete understanding of the game. This means body weight, lot numbers, attempt changes, quick mental math, and how to actually play the plays. It isn’t always the strongest athlete who wins in a lot of cases it is the smartest coach’s athlete to take the win. When Avi coached me at worlds I put all my faith in him. I am so happy I did. Not only did Avi say the things I outlined in my “meet day sheet”, he changed my attempt for my last deadlift at the very last second, not allowing my competitor to change, and putting me in the drivers seat and on the podium. I am certain most coaches would not have played the play to perfection this way. Making an attempt change too soon, too late, not knowing lot numbers, rules etc are all game changers and ways to lose the game. If you get the chance to learn from the best, Avi, take it. I can undoubtedly say Avi is one of the most knowledgeable game day coaches out there. I can also say with confidence he is one of the reasons I stood on the podium to represent Canada at my first worlds.
Stef Kean
2X World Bronze Medalist

Money-back guarantee within 30 days if you’re not satisfied

If you know anything about me, you’re aware I don’t make silly, “you’ll be world-class in two weeks” kind of claims. 

So let me say this: Game Day For Powerlfiting won’t instantly transform your abilities as a lifter. 

However, what you will get with this course is the confidence in knowing how to squeeze out a few extra kilos from your performance and practical tools to beat your competition. 

So I’m going to ask you to do one thing over the next 30 days: 

  • Go through all of the videos, including each of the case studies and the two bonus lessons from Leanna Carr and Matt Gary.  Take notes on things that seem relevant to yourself as an athlete or coach. 
  • Pick 1 or 2 pieces of advice that you’ve noted and then think about how you will implement them on game day the next time you compete.  

If you try this and don’t believe it’s made an impact on you (or can’t make any difference in future competition), then return the course to me.  I’ll give you every dollar back. 

Everything here is what I’ve used to develop powerlifters at the highest level, but you need to feel comfortable that it will help you.  So grab the course, learn the principles, and practice what I’m preaching. Then, let me know how it’s working for you (good or bad).

Learn game day strategies that will maximize your performance and beat your competition.
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