Taught by Avi Silverberg, Head Coach, Team Canada Powerlifting

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How Much Difference Does A Couple Of Kilos Make?

What does another 5, 10 or 15 kilos on the bar mean to you?

2.5kg can be the difference between a gold medal lift, or red lights that leave you agonizingly short.

The smallest weight can mean a new personal record or just another sticking point in a long line of frustrating fails.

And an extra plate or two on the bar can be lifts you wouldn’t have dared tried months ago… or an “over the edge” weight that risks injury and puts you out of action for months.

When you’ve got 200kg on a deadlift, an extra 5kg is just 2.5%. With tiny fractions like that, it usually isn’t raw strength that makes your third lift a winner.

There’s a multitude of factors at play, but you already know one of the most important: technique.

Good Technique Starts Before You Make The Lift

Imagine you’re at a comp.

Your first squat was OK, your second stalled coming out of the hole… this is your last attempt to put together a competitive lift.

Months of intense preparation, back-breaking workouts and stubborn discipline are condensed into 60 seconds.


How you approach the bar is vital.

How you unrack the bar matters.

And how you move the bar absolutely counts.

Yet, technique is something many powerlifters learn the basics of, then take for granted.

They focus on numbers, keep swapping their program around and follow Instagram fads, looking to find an advantage for the next comp.

Usually, they just end up watching other lifters who aren’t any stronger go past them with bigger and bigger lifts.

They get squeezed out by fellow competitors who can squat those extra couple of kilos, make a bench that’s just beyond them, and deadlift that little bit more.

Even worse, some powerlifters cripple themselves with lifts their technique has no right trying… keeping them out of the gym for months.

The Search For Better Technique Never Ends

Those who know better are relentless in perfecting their technique.

They also know that better technique is only found in certain places and coaches. They’re well aware that the technique that gives them an extra 1-2%…

Goes far beyond basic instruction: the basic movements are simple enough, but the advanced mechanics of a winning squat, bench or dead take far more study and need a more experienced coach to show you how it’s done.
Is a holistic process: not quick hacks that tell you to stop flaring your elbows on a bench press, or how to “cheat” an extra 10 kgs on your deadlift.

Takes their body shape into account: knowing that different heights, along with different arm and leg sizes, drastically alter how YOU attempt a lift.

Explores the principles BEHIND the technique: following a coach’s instruction isn’t a bad thing, but knowing the “why” gives you deeper understanding that leads to even better performance.
Can be demonstrated on a practical level: understanding theory is important, but isn’t much value without a clear demonstration on how a concept affects your lift.

Too many lifters I’ve spoken with have searched in vain to find something that incorporates all these into a single solution.

That’s why I created this course.

Introducing The Pursuit of Strength: The Only Online Course For Powerlifters To Take Their Technique To Competition Level

Having coached over 100 National-level powerlifters and served as Team Canada’s Head Powerlifting Coach, I was painfully aware of the demand for professional technique.

Lifters are desperate for an edge that lets them put more weight on the bar safely and compete at the highest levels.

They have an insatiable thirst for knowledge and can spend hours talking about pelvic tilt when squatting, the need for hip flexibility with bench press or back strength around deadlift (I know firsthand, having had these conversations hundreds of times with people like you).


I’ve also seen lifters struggle alone for too long, denying themselves the benefit an experienced coach can bring them.

While I can’t coach you in-person, I can show you practically everything I look for when building techniques from the ground up. With this online course, you’ll learn the 14 principles of powerlifting that every one of my students, from first-time beginners to World Champions, follow and practice every time they approach the bar.

And ultimately, you’ll build the confidence — backed by some of the best coaching you can get — to take each of your lifts to the next level.

What You get

106 video lessons across 10 modules, going in-depth into the theory and practice of powerlifting techniques, details of each movement, common deficiencies, and how to correct them

Over-the-shoulder case studies of powerlifters performing each lift, breaking down their technique and suggesting improvements

Instruction on how to adapt powerlifting techniques to best fit your body

Unlimited and instant life-time access to all the course resources

A Taste Of What You’ll Learn In Pursuit Of Strength

If you’ve had experience with powerlifting technique, you know there are literally hundreds of movements, exercises, cues, limitations and tweaks involved in perfecting it. The Pursuit of Strength tackles these head-on, making it one of the most comprehensive coaching courses for powerlifting you can get your hands on.

This is a tiny part of what you’ll uncover in the Pursuit of Strength…

  • Principle 1: The ONLY two goals you should focus on with powerlifting technique
  • A 5-second trick to put your feet in position for a squat
    Why “pull back, pull back” is the wrong advice too many lifters hear with deadlift lockouts
  • Principle 13: Why you need to be accurate AND precise with your technique (and why just being one isn’t enough)
  • Why watching YouTube videos of world-beating lifts by “incredible hulks” can actually lead you down the road to injury
  • The simple yoga move to make your bench easier
  • Where to look when squatting even if there’s judges, an audience and other people buzzing around your competition lift
  • Principle 7: How “impatience” is holding your lifts back
  • The opportunity thousands of powerlifters are missing out on to get better every time they train… even though they’re doing it
  • The 4 causes behind rounded shoulders on the deadlift and what to do to fix each one
  • How to avoid one of the most common “bad back” positions when squatting
  • Principle 10: A “mental” way to make sure your technique’s good to go before you get close to the bar
  • How to fix one of the most common bench press problems: flaring elbows
  • The problem a deep breath into your chest can cause when getting ready to squat
  • Detailed break-downs into compensation strategies that break through plateaus on squat, bench, and dead
  • Principle 14: The three phases of good technique (the actual lift is only the last one)
  • Why “selling it to the judges” with your bench press is exactly the wrong thing to do
  • Best practice prep for deadlifts that apply to everyone from the first-time lifter to the comp veteran

Apply The Theory Faster So You Can Lift More Faster

Let me be straight: theory is important. If you want technique that stands up in comps, you have to know the underlying concepts.

But theory by itself has never won any medals. It’s only when you combine it with the right application that you build a solid technique that lets you put more weight on the bar safely.

That’s why I’ve included two extra elements in the course:

1. Practical live demos To help you put the theory into context so you can improve your own lifts faster, you’ll see me and a lifter work through the major things you need to know for each lift. This includes the approach to the bar, grip, stance, movement issues and more.
2. Case studies with real clients So you get firsthand experience at what to look out for when you’re in the gym, you’ll watch over my shoulder as I examine training videos in minute detail…
  • Pointing out the strong parts of the lift
  • Going through the entire process, from unracking to reracking
  • Explaining the “why” behind sticking points and deficiencies in the technique
  • Suggesting “biggest bang for buck” fixes to improve the lift almost instantly
  • Potential plateaus or sticking points the lifter will run into with their technique

Here’s a quick preview of just one of the case studies.


Your Coach In The Pursuit Of Strength

Most people know me as Team Canada’s powerlifting coach, but I spent years competing — 11 National Championships and 3 World Bench Press Championships — before moving into coaching.

They were eventful years:

  • I grabbed a World Bronze bench press medal
  • Broke the National Equipped Bench Press record in the 120kg / 264lb weight class (lifting 300kg / 661lbs)
  • Competed at the Arnold Sport Festival four times
    And still rank 5th on the all-time Canadian Bench Press Rankings.

But for the past seven years, I’ve been helping powerlifters like you hone their technique and compete at the highest level.

Over 100 National-level powerlifters have worked with me, and I’ve served as Team Canada’s Head Coach at eight separate events since 2012. I’ve also been a Contest Director for dozens of local, provincial and National powerlifting comps, and to top it all off… was a co-host of the Canadian Powerlifting Podcast, where we discussed trends, coaching philosophies, training methods and more.

What Other Powerlifters Are Saying...


Squats are my nemesis, and with Avi’s instruction, I was able to break through a long-standing plateau, and was also able to make the switch from conventional to sumo deadlifts. What I love about Avi’s instruction is that he not only explains what to do and how to do it, but also the science and the why behind it in an engaging, straightforward, and understandable way that I have been able to apply to my own lifting (I had many “ohhhhh...now I get it!!!” lightbulb moments when taking his course). This has allowed me to improve my skill and self-awareness as a lifter. There really is something for everyone to take away from Avi’s course, whatever your experience or ability, and I would recommend it for anyone looking to gain powerlifting knowledge and increase their skill as a lifter!
Sandra Drake
57kg Master 2 National Level Powerlifting


To say that Avi Silverberg knows about how to improve your Powerlifting technique or approach to the sport of Powerlifting in general, would be a significant understatement. Avi has been instrumental in my understanding of how to approach technical improvements in my athletes’ movements, as well as my own. This is of course due to his massive amount of experience in Powerlifting, both as a World class Athlete, as well as an International level coach (of many World Champions might I add). Perhaps the most valuable lesson I have learnt from Avi was understanding that the key to being a great coach is understanding not only when to change a lifters technique, but when not to. Thanks again Avi, you’re the best!
Alex Pronchuk
105kg Open National level Powerlifter

See Improvements Within 30 Days… Or Your Money Back

If you know anything about me, you’re aware I don’t make silly, “you’ll be world-class in two weeks” kind of claims.

So let me say this: Pursuit of Power won’t instantly transform you into an unstoppable lifter.

Technique isn’t something you learn and use in a couple of weeks. It takes time — in some cases, months… other cases, even years — to truly perfect lifts that take you as far as you’re capable.

What you will get with this course is the know-how and guidance, so you know exactly what to do to improve your bench, squat and deadlift.

So, I’m going to ask you to do one thing over the next 30 days.

  • Choose any of the three comp lifts. It might be your favorite (mine was bench), or it might be the one you struggle with.
  • Go through all the videos on that lift, then watch the case study. Take notes on things that seem relevant to what you’re doing.
  • Pick 1 or 2 tweaks you’ve noted, and then the next time you practice that lift… work on them.

Again, fixing these couple of things won’t give you perfect technique 99% of the time. But if you try this, and don’t believe it’s made any impact on you (or can make any difference as you keep working on them), then return the course to me. I’ll give you every dollar back.

Everything here is what I’ve used to develop powerlifters at the highest level, but you need to feel comfortable that it will help YOU. Grab the course, learn the principles and practice the technique changes for 30 days. Then let me know how it’s working for you (good or bad).

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