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What does another 5, 10 or 15 kilos on the bar mean to you?
2.5kg can be the difference between a gold medal lift, or red lights that leave you agonizingly short.
The smallest weight can mean a new personal record or just another sticking point in a long line of frustrating fails.
And an extra plate or two on the bar can be lifts you wouldn’t have dared tried months ago… or an “over the edge” weight that risks injury and puts you out of action for months.
When you’ve got 200kg on a deadlift, an extra 5kg is just 2.5%. With tiny fractions like that, it usually isn’t raw strength that makes your third lift a winner.
There’s a multitude of factors at play, but you already know one of the most important: technique.
Imagine you’re at a comp.
Your first squat was OK, your second stalled coming out of the hole… this is your last attempt to put together a competitive lift.
Months of intense preparation, back-breaking workouts and stubborn discipline are condensed into 60 seconds.
How you approach the bar is vital.
How you unrack the bar matters.
And how you move the bar absolutely counts.
Yet, technique is something many powerlifters learn the basics of, then take for granted.
They focus on numbers, keep swapping their program around and follow Instagram fads, looking to find an advantage for the next comp.
Usually, they just end up watching other lifters who aren’t any stronger go past them with bigger and bigger lifts.
They get squeezed out by fellow competitors who can squat those extra couple of kilos, make a bench that’s just beyond them, and deadlift that little bit more.
Even worse, some powerlifters cripple themselves with lifts their technique has no right trying… keeping them out of the gym for months.
Those who know better are relentless in perfecting their technique.
They also know that better technique is only found in certain places and coaches. They’re well aware that the technique that gives them an extra 1-2%…
Takes their body shape into account: knowing that different heights, along with different arm and leg sizes, drastically alter how YOU attempt a lift.
Too many lifters I’ve spoken with have searched in vain to find something that incorporates all these into a single solution.
That’s why I created this course.
Having coached over 100 National-level powerlifters and served as Team Canada’s Head Powerlifting Coach, I was painfully aware of the demand for professional technique.
Lifters are desperate for an edge that lets them put more weight on the bar safely and compete at the highest levels.
They have an insatiable thirst for knowledge and can spend hours talking about pelvic tilt when squatting, the need for hip flexibility with bench press or back strength around deadlift (I know firsthand, having had these conversations hundreds of times with people like you).
I’ve also seen lifters struggle alone for too long, denying themselves the benefit an experienced coach can bring them.
While I can’t coach you in-person, I can show you practically everything I look for when building techniques from the ground up. With this online course, you’ll learn the 14 principles of powerlifting that every one of my students, from first-time beginners to World Champions, follow and practice every time they approach the bar.
And ultimately, you’ll build the confidence — backed by some of the best coaching you can get — to take each of your lifts to the next level.
If you’ve had experience with powerlifting technique, you know there are literally hundreds of movements, exercises, cues, limitations and tweaks involved in perfecting it. The Pursuit of Strength tackles these head-on, making it one of the most comprehensive coaching courses for powerlifting you can get your hands on.
This is a tiny part of what you’ll uncover in the Pursuit of Strength…
Let me be straight: theory is important. If you want technique that stands up in comps, you have to know the underlying concepts.
But theory by itself has never won any medals. It’s only when you combine it with the right application that you build a solid technique that lets you put more weight on the bar safely.
That’s why I’ve included two extra elements in the course:
Here’s a quick preview of just one of the case studies.
Most people know me as Team Canada’s powerlifting coach, but I spent years competing — 11 National Championships and 3 World Bench Press Championships — before moving into coaching.
They were eventful years:
But for the past seven years, I’ve been helping powerlifters like you hone their technique and compete at the highest level.
Over 100 National-level powerlifters have worked with me, and I’ve served as Team Canada’s Head Coach at eight separate events since 2012. I’ve also been a Contest Director for dozens of local, provincial and National powerlifting comps, and to top it all off… was a co-host of the Canadian Powerlifting Podcast, where we discussed trends, coaching philosophies, training methods and more.
If you know anything about me, you’re aware I don’t make silly, “you’ll be world-class in two weeks” kind of claims.
So let me say this: Pursuit of Power won’t instantly transform you into an unstoppable lifter.
Technique isn’t something you learn and use in a couple of weeks. It takes time — in some cases, months… other cases, even years — to truly perfect lifts that take you as far as you’re capable.
What you will get with this course is the know-how and guidance, so you know exactly what to do to improve your bench, squat and deadlift.
So, I’m going to ask you to do one thing over the next 30 days.
Again, fixing these couple of things won’t give you perfect technique 99% of the time. But if you try this, and don’t believe it’s made any impact on you (or can make any difference as you keep working on them), then return the course to me. I’ll give you every dollar back.
Everything here is what I’ve used to develop powerlifters at the highest level, but you need to feel comfortable that it will help YOU. Grab the course, learn the principles and practice the technique changes for 30 days. Then let me know how it’s working for you (good or bad).