Joseph Lucero

Joseph Lucero

Joseph Lucero is a Strength Coach and Author and is the owner of Harvesting Strength LLC. He's CSCS Certified, and when he's not helping clients get stronger, he writes about strength and conditioning to help readers. When he's not lifting or training, you can find him playing with his kids or making up some brisket. You can connect with him on LinkedIn, Instagram, and jlucero@harvestingstrength.com.
  • Education:
    • Master's degree in Kinesiology and Exercise Science from the University of Texas at San Antonio
    • Bachelor of Science in Kinesiology and Exercise Science from the University of Texas at Arlington
  • Certification: Certified Strength and Conditioning Specialist from NSCA
The change that finally pushed my arms past 20 inches was just a quick programming hack. It unlocked so much more size and strength.
Learn the Myo-rep training method for muscle growth from Powerlifting Technique. This complete guide explains how to use high-rep sets to failure, its benefits for tendon strength, and how powerlifters can use it in the off-season.
Learn how to perform the cable lat pulldown with perfect form to build bigger lats. A strength coach breaks down the ideal grip, posture, and elbow path to maximize back growth.
Build stronger shoulders with this shoulder workout from Powerlifting Technique. Includes the best exercises for all three deltoid heads, including overhead press variations, lateral raises, and face pulls.
See the right way to do lateral raises. Includes coach demo, addresses muscles worked, and gives keys to avoiding shoulder pain with lat raises.
See the right way to do hammer curls, which muscles are targeted, and optimal variations. Animations included.
Learn the top 5 exercises to build huge traps and a bigger back. This guide covers proper form for upright rows, high rows, deadlifts, and the #1 best trap exercise you're not doing.
These chest workouts help you max power, not just looks. Guide and demos included. Made by a certified lifting coach.
See the right way to do dumbbell squats, what muscles they work, and the best variations. Guide includes video and photos.

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