Norman Cheung

Norman Cheung

Norman Cheung is a powerlifting and accredited strength and conditioning coach under the UKSCA. He has been coaching powerlifting since 2012 and has been an IPF Team GB coach since 2016. Alongside coaching, he is interested in helping powerlifters take their first step into coaching. He currently runs his coaching services at Strong Ambition Coaching. You can connect with him on LinkedIn or Instagram.
A professional strength coach stands next to a sketch of weak rear delts.

Underdeveloped Rear Delts: 8 Ways To Fix (That Actually Work)

Weak rear delts can limit your bench press, overhead press, and shoulder stability. Learn why rear deltoids matter, how to train them with isolation and compound lifts, and how to build balanced strength while preventing injuries.

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Choosing the Best Deadlift Stance Width for your Size

Choosing the Best Deadlift Stance Width for your Size

Find the best deadlift stance width based on your size. Includes visual examples from a world-class powerlifter. Also includes common problems with deadlift stance widths.

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Powerlifting vs. Powerbuilding

Powerlifting vs. Powerbuilding: Differences + Examples

Bodybuilding has been mainstream for many years, and when powerlifting rose in popularity, a hybrid training goal was born: powerbuilding.  Powerbuilding and powerlifting are similar … Powerlifting vs. Powerbuilding: Differences + Examples

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Why Are Squats So Hard

Why Are Squats So Hard? (10 Squat Exercises To Improve)

When I first started experimenting with different squat variations I always found the front squat and overhead squat to be extremely challenging.   For you, it … Why Are Squats So Hard? (10 Squat Exercises To Improve)

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showing the reebok legacy lifters which are the best weightlifting shoes

10 Best Weightlifting Shoes for Every Type of Lifter

The best shoes for weightlifting are the Reebok Legacy Lifter II because they have a very supportive, wide metatarsal strap positioned in just the right … 10 Best Weightlifting Shoes for Every Type of Lifter

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best compound back exercises

Top 15 Best Compound Back Exercises Rated by Powerlifters

If you are a powerlifter, you need a strong back. A famous saying by the great Bill Kazmaier says, “To be a strong man, you … Top 15 Best Compound Back Exercises Rated by Powerlifters

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best rear delt exercises

20 Best Rear Delt Exercises: From A Strength & Conditioning Coach

Rear delts can be trained in numerous ways at the gym or even at home, using various pieces of equipment. Most people train the rear … 20 Best Rear Delt Exercises: From A Strength & Conditioning Coach

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Deadlift is a back exercise featured image from coach Avi Silverberg

Is Deadlift A Back Exercise?

The deadlift is both a back and a leg exercise. It primarily works your entire posterior chain, including your back, glutes, and hamstrings.  As a … Is Deadlift A Back Exercise?

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the ultimate list of barbell exercises

The 25+ Best Barbell Exercises (For Each Muscle Group)

Whether you are looking to create a workout with bars or are looking to implement barbell exercises into your routine, you can refer to this … The 25+ Best Barbell Exercises (For Each Muscle Group)

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