Norman Cheung

Norman Cheung

Norman Cheung is a powerlifting and accredited strength and conditioning coach under the UKSCA. He has been coaching powerlifting since 2012 and has been an IPF Team GB coach since 2016. Alongside coaching, he is interested in helping powerlifters take their first step into coaching. He currently runs his coaching services at Strong Ambition Coaching. You can connect with him on LinkedIn or Instagram.
Choosing the Best Deadlift Stance Width for your Size

Choosing the Best Deadlift Stance Width for your Size

For conventional deadlifts, there are certain things with your technique that should be universal and certain things that should be individualized. Catering the technique to … Continue ReadingChoosing the Best Deadlift Stance Width for your Size

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Hook Grip Hurts

Hook Grip Hurts: Why This Happens & How To Fix

The hook grip is a beneficial deadlift grip but it will hurt for most people. You might be put off by the pain and avoid … Continue ReadingHook Grip Hurts: Why This Happens & How To Fix

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How To Breathe Correctly In The Bench Press

How To Breathe Correctly In The Bench Press (Step by Step)

One of the most important elements of setting up the bench press is the breathing and bracing process. The two main reasons for this are … Continue ReadingHow To Breathe Correctly In The Bench Press (Step by Step)

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Does Deadlifting Carry Over To Squats

Does Deadlifting Carry Over To Squats? (Yes, Here’s How)

Squats can have a large carryover to deadlifts particularly due to the larger range of motion you move through in squats. I have personally run … Continue ReadingDoes Deadlifting Carry Over To Squats? (Yes, Here’s How)

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How Many Times A Week Should You Deadlift

How Many Times A Week Should You Deadlift?

In my coaching career, I have programmed powerlifters to deadlift with both higher and lower frequencies. It is traditionally not a lift that individuals enjoy … Continue ReadingHow Many Times A Week Should You Deadlift?

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What Is A Deadlift Hitch

What Is A Deadlift Hitch? (And, How To Avoid It)

Many people can present poor technique in the deadlift. One way poor technique can present itself in the deadlift is through hitching. Lifters have different … Continue ReadingWhat Is A Deadlift Hitch? (And, How To Avoid It)

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What Should You Bring To A Powerlifting Meet

What Should You Bring To A Powerlifting Meet? (Checklist)

Making your way to a powerlifting meet is not just about turning up in your best physical state, there will be essential and optional items … Continue ReadingWhat Should You Bring To A Powerlifting Meet? (Checklist)

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USAPL vs USPA - What Are The Differences

USAPL vs USPA: What Are The Differences?

Powerlifting is a sport of growing popularity in the United States of America. For that reason there are plenty of different powerlifting federations that you … Continue ReadingUSAPL vs USPA: What Are The Differences?

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Dead Bench Press - How To, Benefits, Muscles Worked

Dead Bench Press: How To, Benefits, Muscles Worked

The dead bench press is one of my favourite bench press variations for developing strength off the chest. It is very popular among powerlifters or … Continue ReadingDead Bench Press: How To, Benefits, Muscles Worked

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What Are The Benefits of High Rep Squats

What Are The Benefits of High Rep Squats? (Science-Explained)

High rep squats are commonly used in training among different populations including powerlifters, bodybuilders, and weightlifters.   What are high rep squats? High rep squats are … Continue ReadingWhat Are The Benefits of High Rep Squats? (Science-Explained)

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